TAM Awards - Entry Categories

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Find Your Sweet Spot
BMA TAM and the new BMA TAM digital

If you have doubts about where your winning entries belong, please call Russell @ 314.997.6333.

We’ll find a place for you!

BMA TAM Categories

Space Advertising

1. Full Page Advertisement
2. Spread or Larger
3. Campaign: Two or More Advertisements

Direct Mail

4. Single Printed Mailing Piece
5. Campaign: Two or More Pieces
6. 3-Dimensional Mailers

Trade Show Exhibits, Grand Format Graphics & Business Meeting

7. Linear exhibit
8. Peninsula or Island Exhibit
9. Business Meetings/Events: Print and Graphic Design
10. Grand Format Graphics; tradeshow, outdoor, public space, vehicle / building wraps, etc. This category can have a consumer component

Promotional Materials and Promotions

11. Brochure, sell sheet or pamphlet 

12. Product Catalogue, Print or Electronic 

13. Special Promotions, all Single or Multiple Objects, Premiums or Publicity Efforts for a Single Promotional Initiative or Event or the Event itself (Not Tradeshow Promotions). You may enter the actual event, too. Call for clarification.

14. Dealer and Distributor Channel Aids (including media kits), single or multiple pieces in any medium. THIS CATEGORY CAN BE CONSUMER DIRECTED. Call for further info.

15. Self-Promotional Materials (agency only)

16. Tradeshow promotions and attractions (pre and/or post show marketing efforts 
or in-booth attractions)

PR and HR Communications

17. Non Paid Print Advertising, Single Piece: News, Press Releases and Feature 
Articles

18. HR – Employee Benefits or Any Other Internal Communications (Print, 
Electronic or Live event)

Corporate Identity Graphics

19. Logos or Trademarks Designed for a Company or a (B2B) Product
20. Identity Package / rebrand: New Business Identity or Identity Change of 
Existing Company (Minimum of Three Print/Electronic Items)
 

Annual Reports, Sustainability and Newsletters

21. Annual Reports, print or electronic
22. Newsletters, External or Internal, Two or More Issues, online or print.
23. Sustainability reports
 

Total Communications

24. 3 or more different elements across multiple marketing channels to execute a 
single marketing program
 

TAM Digital

Web Development

 
25. Website, internet or intranet – special judging criteria

26. Website, e-commerce. This should be primarily B2B, consumer shared use is 
acceptable – special judging criteria

27. Website Development: Landing Page. Any single page within a website including its variations and links. One Landing Page per entry. Multiple landing pages within a website should be separate entries – special judging criteria

28. Animation and motion graphics used in a website. Only the entered animation 
is judged
 
29. Video or moving pictures used in a website
 

Mobile Development

30. Mobile website development
 
31. Mobile applications; show us what you’ve been up to, no B2B criteria necessary. From games to private productivity Applications, anything is acceptable
 

Online, Interactive, Electronic, and Social Media 

32. Online Direct Marketing. Email or other electronic direct marketing or advertising
 
33. Online Advertising. Includes anything online; Guerilla marketing, banners, commercials, pop-ups, anything at all.
 
34. Social Media Marketing. Any effort through single or multiple social media platforms to achieve a business goal unrelated to the social media channels used. (we won’t accept getting “Likes” as a business goal)
 
35. Electronic Presentation, Corporate Video, Webcast, Podcast, Broadcast, etc. Any electronic media electronically delivered to an internal or external audience. Some consumer spillover is allowed.
 
36. Blogs. No B2B criteria necessary.
 
37. E-Campaign. Three or more different electronic advertising mediums used to 
implement a marketing initiative.
 
Please contact Russell at 636.448.8012,  for more information about TAM Digital.